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Contemporaneous Brand Strategy Document reviewed in The Irish Times

Last Saturday's edition of The Irish Times (24 June 2023) carries Jessica Traynor's review of my recent book Contemporaneous Brand Strategy Document.

The review begins with Traynor stating that "the fourth full-length collection by [...] one of Ireland's foremost avant-garde poets, submerges the reader in the arch - and sometimes frighteningly sentient - language of the internet." Its subject, she continues, is "the self as seen through many online filters" with the poems within it "concerned with the commodification of language, and how it can serve as a cunning apparatus to conceal our baser intentions." While excerpting from the poems 'cubist debrief', 'everybody knows but you', and 'Paul Scholes' foot' to elaborate on her reading of the work, Traynor remains attuned to the whole book as the prevailing unit of composition. "These are tightly sprung poems capable of startling juxtapositions," she writes. She ends with the view that "in the midst of a moral panic about AI and its threat to writers, Makris's work is a timely reminder that humour, wit, play and pathos are all attributes that only human intervention can bring to text."

The full review is available on The Irish Times website, but sits behind a subscription paywall. An image from the paper edition is embedded below.

Many thanks to the editorial and book reviewing teams at the The Irish Times for their enduring interest in my work, and to Jessica Traynor in particular for her generous reading of this book.

Contemporaneous Brand Strategy Document is available directly from Veer2 / Veer Books, and from selected bookshops.


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